Since 1991

• Toorallie is a modern Australian fashion brand which stands for undeniable quality, woven into purposeful pieces designed with generations of ambition, practical spirit, and a modern attitude.

  Established as a fashion label in 1991, Toorallie (pronounced ‘two-rally’) is backgrounded by a 200-year legacy of specialist knitwear knowledge. Co-Directed by Simon and Steve Smith [pictured below], twin brothers who descend from the founders of the visionary merino sheep stud of the same name in 1825, rural New South Wales (NSW).

• Growing up on the Toorallie farm in Bombala, NSW, Simon and Steve’s resilience was characteristic of their parents’ tireless efforts to produce, spin, and knit their own wool. The Smith family worked exhaustively across their three Toorallie sheep stations where they initially produced quality wool, before evolving into a knitwear mill and fashion brand in 1991.